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be sonatural, Face masks, read from the back

The cheapest application

Masks we group for exfoliation

Twenty masks we group for exfoliation, from 14 brands - the smallest of the four shelves here. The median application is €1.13, the cheapest of any concern in the catalogue against a baseline of €1.75. The lists are the shortest of the four as well, a median of 23.5 entries, and every one of the catalogue's seven exfoliating masks sits on this shelf.

In the catalogue
20from 14 brands
Median per use
1.130.09-€10.29
Median list length
23.516-45 entries
Fragrance-free
9of 20

Prices are indicative, captured once from the source recorded on each product page, and they drift. 12 of the 20 per-use figures are estimated from pack size at a typical application rather than counted off a sheet count.

Masks we group for exfoliation” means we grouped these masks by reading what each sets out to do and what its formula suggests - not a phrase copied off the pack, and not a claim that any of them will help with surface build-up. What is counted below is the ingredient list.

The short read

  • At €1.13 an application this is the cheapest median of any concern in the catalogue, against €1.75 across all 215 masks. The shelf itself runs from €0.09 to €10.29 a use.

  • The grouping is ours: a mask is here because its stated purpose and its formula point at surface build-up, not because we found the word “exfoliating” on the box.

  • All seven of the catalogue's exfoliating masks are here. The other 13 are wash-off, sheet, clay and cream.

  • Nine of the 20 leave fragrance off the list and 11 carry nothing the encyclopaedia flags to check in pregnancy. Eighteen contain no essential oil and 14 no drying alcohol - readings of the list, not a verdict on the mask.

What these lists print that others do not

Not the most common ingredients - water is on nearly every list ever written and tells you nothing about who a mask is for. These are the entries that appear far more often on this shelf than across the 215 masks as a whole, counted by encyclopaedia entry rather than by printed name. A name appearing here is a reading of the label, not a statement that it does anything.

Well tolerated
No meaningful concern for most people; irritation is possible but rare.
Depends on you
Genuinely relevant for some people, or depends on dose and pH.
What the levels mean ↗

Names without a link have no encyclopaedia entry yet, so we make no claim about them beyond the count.

The sixteen concerns side by side

The dataset sorts masks into sixteen concerns, and only four have a page. Hydration covers 70% of the catalogue, so a page over it is the catalogue with a new heading, and two more are too small to carry one. Seven are already published under another heading - every oil-control mask is on the oily skin page, every firmness mask on the mature skin page - and re-heading our own indexed shelf is worse than re-heading the catalogue. The last two clear every mechanical test and are left out on a judgement instead: soothing sits exactly on the catalogue median of €1.75 an application and 26 entries, dullness within €0.10 and one entry of both, and four pages was the scope set for this family. Neither is excluded for good. Every figure here is counted across all sixteen, so the superlatives above are scoped honestly.

Masks, share of the catalogue, median price per use, median ingredient count and fragrance-free count, by concern
ConcernMasksMedian per useMedian listFragrance-free
Hydrationno page15170%1.852853 of 151
Barrier repair6229%1.7730.534 of 62
Poresno page5626%1.212322 of 56
Blackheadsno page2512%1.142010 of 25
Breakoutsno page2110%1.752311 of 21
Oil controlno page4521%1.332319 of 45
Brightening3617%1.9729.515 of 36
Dark spotsno page84%4.41336 of 8
Dullnessno page7133%1.852725 of 71
Rednessno page2311%1.552615 of 23
Soothingno page7836%1.752638 of 78
Fine linesno page5526%1.952718 of 55
Firmnessno page209%3.3432.56 of 20
Texture3617%1.382410 of 36
Exfoliation209%1.1323.59 of 20
Anti-pollutionno page21%1.9918.51 of 2

A mask is usually grouped under more than one concern, so the columns do not sum to 215. The grouping is ours throughout, read from what each mask sets out to do and what its formula suggests.

All 20 masks we group for exfoliation

Cheapest use first. Every one is on sale in the EU and has a published ingredient list we could source and check.


Read another shelf

The other concerns with a page

The same catalogue also groups by skin type - oily, sensitive, mature and acne-prone - which is a different cut of the same 215 lists.

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