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be sonatural, Face masks, read from the back

The single-use format

Sheet masks

The largest format in the catalogue, and the one where price tells you least. A sheet is a single use, so what you pay for it is what one application costs - and across this format that runs from a drugstore sachet to a department-store sheet at a figure the ingredient list gives no hint of. Korean brands are a little under half of it. The lists run shorter than the catalogue's median, and they lean on one humectant harder than any other format with a page here does.

In the catalogue
92from 42 brands
Median per use
€1.95€0.30-€15.00
Median list length
257-81 entries
Fragrance-free
33of 92

Prices are indicative, captured once from the source recorded on each product page, and they drift.

The cheapest application here is Benton Aloe Soothing Mask Pack €0.30, 19 entries and the dearest SK-II Facial Treatment Mask €15.00, 7 entries.

The short read

  • What an application costs here spans a wider range than on any other format with a page, and nothing on the ingredient lists explains it: the dearest sheet on this page carries a shorter list than the cheapest one. Both are named under the price above, with their lengths.

  • A sheet is the format where descending order tells you most, because the lists are short enough that the top of one is most of the pack. Where a list is long here, it is long because of the serum rather than the sheet.

  • The format tells you nothing about fragrance: sheet masks split on it almost exactly as the catalogue does. On the pregnancy flag they sit somewhat below it. Neither is a property of being a sheet - only the list tells you, which is the argument for reading one.

What these lists print that others do not

Not the most common ingredients - water is on nearly every list ever written and tells you nothing about a format. These are the entries that appear far more often here than across the 219 masks as a whole, counted by encyclopaedia entry rather than by printed name.

Well tolerated
No meaningful concern for most people; irritation is possible but rare.
What the levels mean ↗

Names without a link have no encyclopaedia entry yet, so we make no claim about them beyond the count.

What these labels print

Seven readings of the ingredient list, each counted the same way across this format and across the whole catalogue, so the second column is the baseline the first is worth reading against. Every one of them is a statement about what is printed on a pack - not about what a mask does, and not a verdict on any of them. The pregnancy flag in particular is a reason to read a list rather than a warning: it marks a mask carrying something the encyclopaedia says to check, which is a different thing from a mask being unsafe.

Fragrance, essential oil, drying alcohol, pregnancy flag, parfum, declared allergen and vegan counts, for this shelf and for the whole catalogue
ReadingHereCatalogue
Fragrance-free33 of 9236%80 of 21937%
No essential oil70 of 9276%182 of 21983%
No drying alcohol79 of 9286%173 of 21979%
Nothing flagged in pregnancy52 of 9257%147 of 21967%
Prints parfum49 of 9253%120 of 21955%
Names an allergen28 of 9230%81 of 21937%
Recorded vegan15 of 9216%60 of 21927%

Vegan status is unrecorded for 72 of the 92 masks here, so that row counts only the packs where we found it stated - unrecorded is not the same as not vegan. How far into a list we can read is its own reading: the encyclopaedia has an entry for a median of 83% of each list here, against 82% across the catalogue. The rest is printed in names the site cannot yet decode, and an undecoded name is one we make no claim about either way - what we do not know.

Every format side by side

5 of the 10 formats in the catalogue clear 13 masks, which is the floor at which a page says something a filter could not. The rest stay in the catalogue and out of the pages, because a median over one or two products is not a median - and they are exactly what an unscoped superlative loses to, which is why they are in this table rather than left out of it. Every figure here is counted across all of them, so the claims above are scoped to something you can check.

Masks, median price per use, median ingredient count and fragrance-free count, by format
FormatMasksMedian per useMedian listFragrance-free
Sheet masks92€1.952533 of 92
Cream masks32€0.4828.55 of 32
Clay masks28€1.2522.513 of 28
Hydrogel masks24€4.433515 of 24
Overnight masks16≈€1.15287 of 16
Wash-off12≈€0.9025.54 of 12
Exfoliating7€0.85242 of 7
Peel-off5€0.23200 of 5
Bubble2€1.15270 of 2
Modelling1€6.25261 of 1

Formats without a link have no page of their own. A median marked ≈ is one where every per-use figure behind it was worked out from pack size rather than counted.

All 92 sheet masks

Cheapest use first. Every one is on sale in the EU and has a published ingredient list we could source and check.


Read another format

The other formats

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