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be sonatural, Face masks, read from the back

The least fragrance-free shelf

Masks we group for texture

The reading that defines this shelf is fragrance: a smaller share of it leaves fragrance off the list than of any other concern in the catalogue. The median application sits below the catalogue's and the median list below it too, and no other shelf here is spread across so many formats.

In the catalogue
37from 26 brands
Median per use
€1.45€0.23-€15.00
Median list length
247-62 entries
Fragrance-free
11of 37

Prices are indicative, captured once from the source recorded on each product page, and they drift. 16 of the 37 per-use figures are estimated from pack size at a typical application rather than counted off a sheet count.

The cheapest application here is Balea Gesichtsmaske Glow Peel-Off €0.23, 20 entries and the dearest SK-II Facial Treatment Mask €15.00, 7 entries.

“Masks we group for texture” means we grouped these masks by reading what each sets out to do and what its formula suggests - not a phrase copied off the pack, and not a claim that any of them will help with the surface texture of the skin. What is counted below is the ingredient list.

The short read

  • A smaller share of this shelf is fragrance-free than of any concern in the catalogue - the table below, which prints every one of them, is where that ordering can be checked. Most of these masks print a fragrance.

  • The grouping is ours: a mask is here because its stated purpose and its formula point at the surface texture of the skin, not because we found the word “texture” on the box.

  • The most format-spread shelf of those with a page here: no single format takes even a third of it, and the tail runs through formats the rest of this family barely touches. The mix below is the clearest thing about the shelf.

  • The median application sits below the catalogue's and the median list below it as well - so this is a cheaper, shorter shelf than the site's average, and a more fragranced one. Rather more of it than of the catalogue carries a drying alcohol.

What these lists print that others do not

Not the most common ingredients - water is on nearly every list ever written and tells you nothing about who a mask is for. These are the entries that appear far more often on this shelf than across the 219 masks as a whole, counted by encyclopaedia entry rather than by printed name. A name appearing here is a reading of the label, not a statement that it does anything.

Well tolerated
No meaningful concern for most people; irritation is possible but rare.
What the levels mean ↗

Names without a link have no encyclopaedia entry yet, so we make no claim about them beyond the count.

The sixteen concerns side by side

The dataset sorts masks into 16 concerns, and 4 have a page. One is excluded by the 50% ceiling, because a page over that much of the catalogue is the catalogue with a new heading, and two fall under the floor of 13. Most of the rest are already published under another heading - every oil-control mask is on the oily skin page, every firmness mask on the mature skin page - and re-heading our own indexed shelf is worse than re-heading the catalogue; the build recomputes every one of those overlaps and refuses a page that crosses 85%. Two clear every mechanical test and are left out on a judgement instead, both sitting close to the catalogue baseline on price and list length, and neither is excluded for good. Every figure here is counted across all of them, so the superlatives above are scoped to something you can check.

Masks, share of the catalogue, median price per use, median ingredient count and fragrance-free count, by concern
ConcernMasksMedian per useMedian listFragrance-free
Hydrationno page15470%€1.882854 of 154
Barrier repair6329%€1.803134 of 63
Poresno page5626%€1.212322 of 56
Blackheadsno page2511%€1.142010 of 25
Breakoutsno page2110%€1.752311 of 21
Oil controlno page4521%€1.332319 of 45
Brightening3616%€1.9729.515 of 36
Dark spotsno page94%€4.73337 of 9
Dullnessno page7434%€1.952726 of 74
Rednessno page2411%€1.5526.515 of 24
Soothingno page7936%€1.752638 of 79
Fine linesno page5826%€2.1027.519 of 58
Firmnessno page2110%€3.94326 of 21
Texture3717%€1.452411 of 37
Exfoliation209%€1.1323.59 of 20
Anti-pollutionno page21%€1.9918.51 of 2

A mask is usually grouped under more than one concern, so the columns do not sum to 219. The grouping is ours throughout, read from what each mask sets out to do and what its formula suggests.

What these labels print

Seven readings of the ingredient list, each counted the same way across this shelf and across the whole catalogue, so the second column is the baseline the first is worth reading against. Every one of them is a statement about what is printed on a pack - not about what a mask does, and not a verdict on any of them. The pregnancy flag in particular is a reason to read a list rather than a warning: it marks a mask carrying something the encyclopaedia says to check, which is a different thing from a mask being unsafe.

Fragrance, essential oil, drying alcohol, pregnancy flag, parfum, declared allergen and vegan counts, for this shelf and for the whole catalogue
ReadingHereCatalogue
Fragrance-free11 of 3730%80 of 21937%
No essential oil30 of 3781%182 of 21983%
No drying alcohol26 of 3770%173 of 21979%
Nothing flagged in pregnancy20 of 3754%147 of 21967%
Prints parfum21 of 3757%120 of 21955%
Names an allergen17 of 3746%81 of 21937%
Recorded vegan15 of 3741%60 of 21927%

Vegan status is unrecorded for 21 of the 37 masks here, so that row counts only the packs where we found it stated - unrecorded is not the same as not vegan. How far into a list we can read is its own reading: the encyclopaedia has an entry for a median of 78% of each list here, against 82% across the catalogue. The rest is printed in names the site cannot yet decode, and an undecoded name is one we make no claim about either way - what we do not know.

Which formats these are

A format is the plainest thing about a mask that is not on its ingredient list - what you buy it in and how you use it - and it explains a good deal of what the readings above look like. A shelf of pots and tubes carries longer, oilier lists than a shelf of sachets, and its price per use is worked out rather than counted.

Formats without a link have too few masks in the catalogue to carry a page of their own.

All 37 masks we group for texture

Cheapest use first. Every one is on sale in the EU and has a published ingredient list we could source and check.


Read another shelf

The other concerns with a page

The same catalogue also groups by skin type - oily, sensitive, mature and acne-prone - which is a different cut of the same 215 lists.

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