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be sonatural, Face masks, read from the back

Where a cap signals purpose

The actives, entry by entry

Grades that run the full width of the site's scale, and the most tangled relationship with the law of any class here. A substantial share of these entries carry an EU cap, and unusually the capped ones are exactly what a reader might buy a mask for. Read as a group, the entries show a class where a restriction and a purpose tend to arrive together.

Entries in this class
16of 329
Masks printing one
12155% of 219
Reached by the Regulation
77 capped
Typical place on a label
46%of the way down

Actives are the entries a formula is assembled in order to deliver, rather than the ones holding it together or keeping it fresh.

That is the job this class does in a formula, which is not the same as what it does to skin. The second question is answered entry by entry, against a source we read - the grading rubric sets out how.

The short read

  • Retinol, the arbutins and kojic acid are all capped in the EU, and all of them are things a reader might choose a mask for. A cap is a sign that a substance does enough, at a high enough dose, for a regulator to have named a ceiling - which is a different statement from a warning.

  • The name of the class tells a reader nothing about which entry they are looking at. Grades here reach from the calmest level on the site to a substance banned from EU cosmetics outright, so the class is no guide at all to the entry.

  • Most appearances of this class fall below the point on a label where descending order stops carrying information. That is worth sitting with, given these are the ingredients a mask is usually sold on: the pack does not say how much is in it, and position is the only clue the label offers.

All 16 active entries

Widest reach first. The grade and the EU status are separate columns because they are separate questions: a capped Annex V preservative can be the calmest thing on a label, and an unrestricted plant extract can be the entry most worth reading. Every one of these entries has its own page, with the sources behind it.

Well tolerated
No meaningful concern for most people; irritation is possible but rare.
Depends on you
Genuinely relevant for some people, or depends on dose and pH.
Worth knowing
EU-restricted, a common contact allergen, or subject to live debate.
Avoid
Banned in EU cosmetics or credibly linked to serious harm.
What the levels mean ↗
Every active entry in the encyclopaedia, with its safety grade, its status under Regulation (EC) 1223/2009, the number of masks that print it, its cited sources and where it typically sits on an ingredient list
EntryEU statusMasksSourcesPlace on a label
Well tolerated: AllantoinNo specific restriction84145% downusually below ≈1%
Well tolerated: NiacinamideVitamin B3No specific restriction46317% down
Well tolerated: AdenosineNo specific restriction28259% downusually below ≈1%
Well tolerated: BisabololBisabololNo specific restriction8263% downusually below ≈1%
Well tolerated: Zinc PCANo specific restriction8249% downusually below ≈1%
Well tolerated: CaffeineNo specific restriction7355% down
Worth knowing: RetinolRetinolConcentration-restricted6376% downusually below ≈1%
Well tolerated: Zinc GluconateConcentration-restricted5145% downusually below ≈1%
Worth knowing: ArbutinBeta-arbutinConcentration-restricted3294% downusually below ≈1%
Worth knowing: Retinyl PalmitateVitamin A palmitateConcentration-restricted3265% downusually below ≈1%
Worth knowing: Kojic AcidConcentration-restricted2287% downusually below ≈1%
Worth knowing: Alpha-ArbutinConcentration-restricted1127% down
Well tolerated: Potassium Methoxysalicylate4MSKNo specific restriction1010% down
Well tolerated: Tranexamic AcidNo specific restriction1124% down
Avoid: HydroquinoneBanned in EU cosmeticsnone3—
Depends on you: SulfurSulfurNo specific restrictionnone0—

2 of these entries are in no mask in this catalogue. They are documented for reference - EU-restricted substances kept so a reader knows what should not be on a label, and ingredients that turn up in skincare but not in these masks. The EU watchlist collects the restricted ones.

Where this class sits on a pack

An ingredient list is not in a random order. Article 19(1)(g) of Regulation (EC) 1223/2009 requires it to run “in descending order of weight of the ingredients at the time they are added”, and then allows everything under 1% to be listed “in any order” after the rest. So the top of a list is a statement about quantity and the bottom of it is not - which is the ≈1% line the Panel draws on every product page.

Counted across every appearance of this class in the catalogue, and measured as a fraction of each list’s own length so a 4-entry pack and an 81-entry pack count equally, the active entries sit a median 46% of the way down a list, and 70% of those appearances fall below the ≈1% line. Where that share is high, position has stopped telling a reader anything about how much is in the pack.

Every class in the encyclopaedia, side by side

The encyclopaedia sorts its entries into 24 classes and 10 have a page: a class needs 15 entries to carry one, below which a landing page is a re-headed filter view. “Other” is excluded whatever its size, because a bucket cannot be a landing page. Every figure here is counted across all 24, so any comparison in the copy above is scoped against a set you can see rather than against the ones that happened to ship.

Entries, masks reached, safety grades, entries reached by Regulation (EC) 1223/2009 and typical place on a label, by ingredient class
ClassEntriesMasksGradesEU-reachedPlace on a label
Humectant4221598%41graded well tolerated1graded depends on you033%
Emollient4112959%40graded well tolerated1graded depends on you136%
Preservative2817881%14graded well tolerated2graded depends on you8graded worth knowing4graded avoid234 banned78%
Botanical2512457%17graded well tolerated7graded depends on you1graded worth knowing050%
Emulsifier2215671%22graded well tolerated051%
Thickener2219790%22graded well tolerated155%
Essential oil212913%18graded depends on you3graded worth knowing879%
Fragrance1913260%11graded depends on you6graded worth knowing2graded avoid192 banned88%
Antioxidant1716073%15graded well tolerated2graded depends on you061%
Active1612155%9graded well tolerated1graded depends on you5graded worth knowing1graded avoid71 banned46%
Exfoliantno page93616%3graded well tolerated6graded depends on you353%
pH adjusterno page914868%9graded well tolerated372%
Othernever a page97333%8graded well tolerated1graded avoid21 banned72%
Clay / mineralno page84621%7graded well tolerated1graded worth knowing717%
Fermentno page72612%7graded well tolerated038%
Film formerno page75927%7graded well tolerated064%
Solventno page621498%3graded well tolerated3graded depends on you06%
Colourantno page53817%4graded well tolerated1graded depends on you396%
Peptide / proteinno page53014%5graded well tolerated067%
Chelatorno page49845%4graded well tolerated077%
Siliconeno page4157%3graded well tolerated1graded worth knowing125%
Surfactantno page252%2graded depends on you026%
UV filterno page142%1graded well tolerated135%
Occlusiveno page000%—0—

An entry has exactly one class, so the entries column sums to 329. The masks column does not sum to 219 and is not meant to - a single list prints entries from a great many classes at once.


Read another class

The other classes with a page

Every entry in this class has a page of its own in the ingredient encyclopaedia, where you can search any name off the back of a pack. To see the masks that print these names, and narrow them by price, format or what you want kept out, filter the full catalogue.

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